OUR STORY

Always do the best.

ESTABLISHMENT.

Introduced laminate flooring from Germany into the Chinese market.

ESTABLISHMENT.
1995

THE FIRST LAMINATE FLOORING FACTORY.

Start of the first laminate flooring factory in Shenzhen with a capacity of 16 million m2.

THE FIRST LAMINATE FLOORING FACTORY.
2000

2002

A MEMBER OF DAREGLOBAL.

Joined DareGlobal Group which is a listed company in Shenzhen stock market.

A MEMBER OF DAREGLOBAL.
2002

2004

E0-LEVEL.

Start of E0 products manufacturing, initiating commitment to a green industry chain strategy.

E0-LEVEL.
2004

PARQUET MANUFACTURING.

Start of 3-layer wood flooring manufacturing by cooperating with Kährs. Opened a factory with a capacity of 5 million m2.

PARQUET MANUFACTURING.
2005

MULTILAYER WOOD FLOORING MANUFACTURING.

Start of multilayer wood flooring manufacturing by cooperating with Anderson. Opened a factory with a capacity of 6 million m2.

MULTILAYER WOOD FLOORING MANUFACTURING.
2007

GLOBALIZATION.

Initiated global strategy for worldwide operations. Invested in Hong Kong, South Korea and USA with subsidiaries. Reached a patent licensing agreement with Unilin and Valinge.

GLOBALIZATION.
2008

2009

THE FIRST CNAS CERTIFIED LAB.

Establishment of a CNAS certified central lab, the first in flooring industry.
THE FIRST CNAS CERTIFIED LAB.
2009

2010

F☆☆☆☆.

Start of F☆☆☆☆ wood flooring production as the first company adopting the stringent emission standard.

F☆☆☆☆.
2010

BRAND VALUE CNY41.562 BILLION.

Certified by WORLD BRAND LABORATORY as The 15th China’s 500 Most valuable brands 2018 with a brand value of ¥41.562 Billion RMB and ranked 104, top the China Home Furnishing Industry.

BRAND VALUE CNY41.562 BILLION.
2018

FACTS & FIGURES

4

Overseas subsidiaries

3000

Flooring specialty stores

accross China

18

Wood-based panel

flooring and accessory plants

30 %

Contract trade

45 Million

Annual flooring sales

volume in m²

50 Million

Brand value in CNY

TO BE A RESPECTED

LEADING HOME FURNISHING BRAND

WITH WORLDWIDE OPERATIONS